PROFESSIONAL EXPERIENCE


Dec 2004 – May 2005
Copywriter, Experience Music Project &
Science Fiction Museum and Hall of Fame, Seattle, WA
Two popular Seattle museums, funded by Microsoft founder, Paul Allen.

        * Creative and strategic lead for Web site content, advertising, and all other    
          marketing communications.

          * Managed PR agency relationship. Contributed to development of annual
          marketing plan for both institutions.



Apr 2004 - Jan 2005
Copywriter, Garrigan Lyman Group, Seattle, WA
Creative agency known for interactive design and video production.

            * Scripting videos, brochures, presentations and sales materials for Avaya.             Content and collateral for Microsoft, AT&T Wireless, FrontRange.



Jan 2004 – Mar 2004
Marketing Communications Manager, EPORIA LLC, Kirkland, WA
Provider of comprehensive website development services for small business.

            * Drove positioning and branding strategy. Managed communications including
            website, sales collateral, email, direct mail and public relations.

            * Created 100 pages of technical help documentation, plus edited 50 additional
            pages, in less than three weeks.
 

 

 

Mar 2002 - Jul 2003
Marketing Copywriter, The Wall Street Journal, Hong Kong    
One of the world's leading publishers of business news and information.

        * Initiated, designed and coordinated direct mailing that targeted media buyers in         Hong Kong, Singapore, New York, London and Frankfurt. Garnered five full-page         advertisements, exposure twice in Asia's top industry magazine, "Media".

        * Youngest executive to participate in strategy meeting concerning biggest threat         in 26 years of publishing in the region - the launch of a new Asian edition from         The Financial Times. Tasked with drafting strategic marketing plan.



Nov 1998 - Mar 2002
Freelance Copywriter, Self Employed, Hong Kong
A strategist and creative writer for PR, advertising and marketing communications.

        * Composed monthly newsletter for Microsoft, attracting ads to MSN Hong Kong.

        * Wrote and translated extensive press kit three years running for IKEA home         furnishings to promote annual launch of new product catalogue.

        * Produced series of case studies for HP as sub-contractor. Then hired by HP to         develop comprehensive product brochure spanning all business units.



Oct 1997 - Nov 1998
Creative Copywriter, W & M Co. Ltd, Hong Kong
An up-and-coming PR agency serving primarily technology clients.

        * Performed key role in business development. Four employees when joined,         now branches in Beijing and Shanghai.

        * Handled variety of projects for Hill & Knowlton PR client, Microsoft. Primarily         press releases, customer case studies, web content and speeches.

        * Subcontracted for ad agency, TBWA. Wrote point-of-sale pieces for Apple         Computer. Translated TV ads for Nissan and print ads for Nivea.



Nov 1996 - Sep 1997
Account Executive, Lee Wolter Public Relations, Hong Kong
One of Hong Kong's oldest local PR agencies specializing in fashion and luxury.        

        * Crafted all collateral for Cartiers showcase event during its 150th anniversary.         Included full press kit, speeches, backdrop copy, fashion show script.

        * Promoted seasonal collections from fashion houses Moschino, Naf Naf,         Sonia Rykiel, Yves Saint Laurent and other local and international designers.



Jun 1996 - Apr 2000
Part-time Instructor, The Princeton Review, Hong Kong
An innovator in test preparation for college admissions.

        * Coached adult and teenage students to improve their scores on standardized         admissions tests including GMAT, GRE and SAT.

EDUCATION

Sep 1991 - Jul 1995
The Ohio State University
BA, Phi Beta Kappa, summa cum laude, with honors in psychology        

Oct 1993 - Dec 1993
The Chinese Academy of Agricultural Sciences, Beijing        
Semester overseas, studying China's economy and sustainable development.        

Sep1995 - May 1996
Rotary International Ambassadorial Scholarship
Chinese University of Hong Kong.  Studied intensive Mandarin.

Feb 2003 - Feb 2004
London School of Journalism (online)
Diploma in Journalism.  

LANGUAGE SKILLS
Conversant in Cantonese and Mandarin Chinese.


COMPUTER SKILLS
PC and Mac. Advanced in Word and PowerPoint. Basic skills in Excel, QuarkXpress, FrontPage and Photoshop.


PUBLISHED WORK
Feature articles and short stories in South China Morning Post, dimsum literary journal, Hong Kong Town Crier, iMail, Asian Review of Books, Asian Sources Electronics.

ACTIVITIES & AWARDS
2000-2003, Member, Hong Kong Writer's Circle                          

2000, Winner, RTHK/SCMP Short Story Competition

1995, Awarded, Rotary Ambassadorial Scholarship

1995, Inductee, Phi Beta Kappa honor society

1993, President, Mirrors Honor Society (Ohio State)                        

Download it in MS Word

Recent Work